Coffee Stories

Coffee Stories: Craft and Skill

"I still have this desire to learn more about what coffee has to offer today. This is where Pendulum Coffee came from."

I was a kid in college, and like many college kids, needed a job. I pulled out the yellow pages and just started calling places nearby. One of those places happened to be a Starbucks Coffee shop. Unexpectedly and perhaps serendipitously, the manager answered the phone and they were desperately hiring. I went in for an interview that day and started a day later.

I still have this desire to learn more about what coffee has to offer today. This is where Pendulum Coffee came from.

First Starbucks where I got into coffee
First Starbucks where I got into coffee

I ended up working at Starbucks for almost 15 years. However it wasn’t until my wife and I took a trip to Italy when I realized the true culture of coffee. I was exposed to baristas who were like bartenders. People came into these coffee bars to drink espresso and talk about current events like they did at home but there was something more. The focus on coffee was more evident. The barista would pull multiple shots until they pulled the perfect one. The milk poured for the cappuccinos was almost cream-like. There was a skill, a craft to what they were doing. I began to realize that I had been doing it wrong the whole time.

When I got back to the states I searched for a similar experience to what I had in Italy. I found it, but it wasn’t as prominent as it is today. This was in Atlanta where Octane Coffee is considered to be the birthplace of “Thursday Night Throwdowns”. I was so curious about this concept that I began looking harder. I began to find small coffee shops. I didn’t realize these were what we call “specialty coffee shops” today but I knew that they made coffee as a craft and valued the passion and skill that went into every cup.

I still have this desire to learn more about what coffee has to offer today. This is where Pendulum Coffee came from. I want to share my knowledge with anyone who is willing to come on this journey with me.

 

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